YouTube CEO Neal Mohan Says Company “At The Forefront” Of Entertainment; Creator Takeovers Expand After DoorDash Campaign On Travis & Jason Kelce’s ‘New Heights’
Viewers of YouTube videos, he said, are not just audiences. Theyre ride-or-die, cant miss a moment fans. Creators are drawing audiences on the big screen because theyre the new Hollywood, Mohan said. YouTube CEO Neal MohanDade Hayes / Deadline They have business strategies, writers rooms and production teams. Theyre reimagining classic TV genres, from morning shows to sports commentary. And theyre inventing entirely new ones. YouTube Select is a vehicle established in recent years to enable blue-chip brands to be matched with top programming....