Amazon Jumps Into Upfronts Fray, Slating An Event During Mid-May Series Of Network And Streamer Pitches To Ad Buyers

Amazon is joining the upfronts crowd, scheduling a mid-May event in the midst of a series of presentations to ad buyers by TV networks and streamers.

February 22, 2024 · 1 min · 71 words · Jeanne Nelson

The strategic focus for streaming has shifted dramatically toward advertising over the past couple of years.

Netflix and Disney rolled out ad-supported subscription tiers in late-2022.

Disney also has gained full financial control of Hulu, a force in the streaming ad sector.

Amazon

Amazon’s 2023 NewFronts event for advertisers in New YorkSlaven Vlasic/Getty Images for Amazon

The 5-year-old outlet is available to all viewers, regardless of whether they have a Prime subscription.