We are in inflationary times, and inflationary times cause costs to rise, he said.
So, it is a way of increasing the price now, but preventing a price increase later on.
We do understand, however, that this is a substantial change to the status quo for U.S. moviegoers.
AMC Entertainment CEO Adam Aron
Were looking forward to this thing working well for our moviegoing public, and for AMC, he said.
Without the ability to raise cash, newfound success could vaporize in the future, Aron warned.
