AMC Networks Rolls Out New Advertising Technology On 3 Of Its Networks, Calling The Linear Programmatic Debut An Industry First

AMC Networks said it has enabled advertisers to buy time with programmatic technology on AMC, WE tv and BBC America, calling it an industry first.

October 26, 2023 · 1 min · 53 words · Nicolas Diaz

Programmatictechnologyallows buying and selling to occur via real-time bidding and a high-speed, automated process.

The company enlisted teamed with Comcast-owned ad tech firmFreeWheelas well as The Trade Desk and Canoe Ventures.

The company is continuing to offer addressable inventory in every hour of live linear and VOD programming.

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