Applehas entered the virtual and augmented reality arena, announcing a long-anticipated new headset and platform called Vision Pro.
Cook said the product followed in the illustrious lineage of the companys Mac personal computer line and the iPhone.
It is the first major new rig launch by the company since the Apple Watch nine years ago.
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Innovation comes at a cost with all things Apple, of course.
Blending digital content with the real world can unlock experiences like nothing weve ever seen, Cook said.
Punctuating the presentation, Disney CEO Bob Iger made a pre-recorded appearance, clad in a jeans and sneakers.
Disney+ will be available on the Vision Pro on the first day it becomes available, Iger added.
