He replaced his own Twitter icon with a white X on a black background.

X will do that and more.

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Theres confusion clearly over how the shift will be implemented.

‘The Kings of Kings’

One user noted a cost to businesses to change the logo.

Twitter made one massive impression and changed the way we communicate.

Now, X will go further, transforming the global town square, said Yaccarino.

Asked by one user what tweets should be called now, Musk said, xs.

Asked what retweets should be called, he responded, that whole concept should be rethought.

Its not out of the blue.

His former online banking startup PayPal was first called X.com.

Not sure what subtle clues gave it way, but I like the letter X, Musk tweeted Sunday.

Musk has also spoken about developing Twitter in to a super-app, including banking.

Yaccarino called X the platform that can deliver, well….everything.