It looks like, once again, theNFLbenefitted from her presence at Arrowhead Stadium.
The audience peaked at 15.51M viewers around 9:15 p.m.
ET, according to Amazon.
Taylor Swift, Kansas City Chiefs & the Denver BroncosGetty
In the 12-17 demo, female viewership was up 19% to 120,000.
This seasons five-game average is up 42% in total viewers over last years full-season average.
In the 18-49 entertainment demographic, the Chiefs-Broncos averaged about 6.41M viewers.
