This was particularly prominent among younger age groups, which is another longstanding problem for PSM in Europe.
Both PSBs have market leading audience shares on linear, as well.
This narrow focus on ratings overlooks other crucial aspects that define the relevance and impact of PSM.
BBC series ‘The Traitors’ drew huge ratings and online viewing but PSBs are losing engagementBBC/Studio Lambert Associates/Paul Chappells
These include its role in promoting cultural diversity and providing vital support to Europes TV production sector.
