TheBET Awardssaw promising audience growth this year.
Thats a 10% boost from last years 2.8M cross-platform viewers.
In the key 18-49 demographic, the show scored its highest viewership in 5 years, Paramount says.
Usher at the the 2024 BET AwardsChristopher Polk/Billboard via Getty Images
On BET alone, the awards amassed nearly 2M viewers with a 15% uptick in the 18-49 demo.
The combined red carpet and encore audience (around 1.3M) was up 7% versus last year.
The 2024 BET Awards were stacked with performances fromMegan Thee Stallion,Childish Gambino,Ms.
Will Smithgraced fans with the live debut of his new song you might Make It.
