As a big content powerhouse, its up to us to try and provide some leadership in this realm.
We have 25 years experience producing reality shows and know what the pitfalls can be, said Green.
The barriers between traditional TV, streaming and YouTube creatives have been breaking down of late.
‘Celebrity Big Brother UK’ hosts AJ Odudu and Will BestITV
This is really a defense of longform content and the IP model, he added.
Mr BeastJulio Aguilar/Getty
