Everyone is always changing, society is always shifting and the show can reflect that, adds Manley.
Satisfying superfans while tapping into a new generation was Manleys biggest challenge.
Tierney describes it as the bestBig BrotherUK house ever and potentially one of the best anywhere in the world.

‘Big Brother’ hosts AJ Odudu and Will BestITV
Brand denies criminal wrongdoing and says all relationships were consensual.
Hopefully on launch night people will look at the show and say OK they are not messing around here.

Big Brother S7 final. Image: Tina Korhonen/Avalon/Getty Images