The takeaway in all of this: windows work.
Samba TV gathers viewership data via its proprietary Automatic Content Recognition technology on opted-in smart TVs.
By contrast, Samba TVs panel is nearly 80 times larger than Nielsens household footprint of 45K homes.
‘Black Panther: Wakanda Forever’Disney/Marvel
Samba TV doesnt estimate viewership on mobile phones.
Samba TV measures at the household level, and does not extrapolate to the individual viewer.
This is an important differentiation from for example numbers released by individual streamers who report at the viewer level.
