We talk ourselves down as a country too often, but we are market leaders in this.

They can be big hits but they are still public service, she added.

That is a sign of audience demand for particularly British content…

Tim Davie, Carolyn McCall, Alex Mahon, Sarah Rose

L to R: Davie, McCall, Mahon, [Channel 5 President] Sarah RoseEveryone TV

In the battle for truth, that is the key thing that we must deliver.

Rose highlighted the simplicity of Freely from a viewers perspective.

Toshiba, Sharp, Panasonic and Metz are all confirmed to offer the new streaming service.

Hannah Fry