Walter White wants you tosay its name.

It is a snack food called PopCorners, andBryan Cranstonis reviving his classicBreaking Badcharacter for itsSuper Bowlad next month.

Check out his Instagram post below.

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Bryan Cranston returns as ‘Breaking Bad’s Walter White in PopCorners Super Bowl commercialFrito-Lay

The Frito-Lay products description says its never fried, which apparently means WW wont have to cook this time.

Of course, ingredients and their proper deployment was what Walter White was all about after he broke bad.

But it did hint obliquely that other characters from theBreaking Baduniverse might show up.

WGA West building in Hollywood

As advertisers tend to do.