The competition will be promoted via social media, comedy clubs and universities.
Comedy Paysextends the longstanding relationship between Cedrics A Bird and A Bear Entertainment and Aaron Kaplans Kapital Entertainment.
The companies are also partnered on the hit CBS comedy seriesThe Neighborhood, whose sixth season premieres in February.
Cedric the Entertainer can be seen in the featureThe Plus Oneand the upcomingDown by the Water.
He is repped by UTA and attorneys Gordon Bobb and Nina Shaw.
For Kapital, the deal was negotiated by Traci Myman.
