It provided the pic with a nice opening Super Bowl ad.
Overall, things are gelling for a 45-day window for the more commercial films.
Damon plays maverick Nike executive Sonny Vaccaro and Affleck is Nike co-founder Phil Knight.
Amazon Studios
Thats always been softer, but movies also do really well in that period, he noted.
There is opportunity there.
Mitchell served as CEO through 2006.
His son Kevin Mitchell, 54, succeeds him as a Mitchell board designee.
