Comcastis rolling outNow TV, astreamingoffering aimed at what it calls the value-conscious consumer who wants an entertainment product.

A subscription toPeacockPremium is also included at no extra charge.

Now TV is available to customers paying for internet service from Comcasts Xfinity brand.

Comcast Now TV

Now TVComcast

A new joint venture with Charter Communications is also aimed at keeping cord-cutters in the fold.

In thepay-TVmarketplace, it most closely resembles Philo TV.

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