The exec said Comcast expects an 11-year deal with theNBAwill soon be announced.

A third package is being pursued by Prime Video and Warner Bros Discovery.

Peacockwill get 50 exclusive regular-season and post-season games, Cavanagh said, including national Monday night games and doubleheaders.

Chicago Bulls Michael Jordan Steve Kerr

Michael Jordan and Steve Kerr with NBC Sports' Jim Gray after winning the NBA Championship in 1997Manny Millan/Sports Illustrated via Getty Images

The NBA brings in a broad, diverse and youthful audience that is culturally relevant, the exec said.

Its arrival is a testament to our breadth and reach.

Comcast