David Ayerwill write and executive produce the upcoming racing seriesLollipopalongside partner Chris Long and their Cedar Park Studios.

The next-generation storytelling experience will combine elements of episodic streaming, gaming and professional sports.

The races will take place on digital street courses in host cities starting in Los Angeles.

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David Ayer, ‘Lollipop’Stewart Cook/Polygon

Oscar-nominated visual-effects veteran Jerome Chen will join theLollipopproduction team as VFX supervisor and producer.

TheLollipopproject will break new ground as a digital, interactive media experience, Chen said.

WGA West building in Hollywood