Disney Being “Very Careful” With ‘Star Wars’ Movie Development, CEO Bob Iger Says; Marvel Brand Not “Inherently Off,” But “Do You Need A Third Or Fourth” Sequel For Every Character?

Sequels typically work well for us.

Theres nothing in any way inherently off in terms of the Marvel brand, Iger stressed.

I think we just have to look at what characters and stories were mining.

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Were going to turn back to theAvengersfranchise with a whole new set of Avengers, for example.

Executives determined that maybe the cadence was a little too aggressive, he added.

So were being very careful there.

The forthcoming live-action version ofThe Little Mermaid,he said, attests to the potency of Disney.