In many cases, that means raising prices and boosting advertising options.
The ad-supported prices for Disney+ and Hulu are not changing.
The bundle of their ad-free versions will go live on September 6.
A Disney+ booth at D23Robyn Beck/AFP via Getty Images
Keeping the ad-supported pricing unchanged is designed to make that option more attractive, he added.
The two services will remain separate products for the time being.
The new ad-supported plans start at 4.99/5.99 month in EMEA and $7.99/month in Canada.
