There has been an uptick in marketing for the service across the usual channels, including social media.

That vow has rattled investors and a host of stakeholders in the ever-more-fragile TV bundle.

Each year, cord-cutting has accelerated and a withdrawal by the No.

Hulu + Live TV

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2 cable operator (with 14.7 million customers) would deal another major blow.

Programmers (including Disney) have been increasingly prioritizingstreamingof late, creating friction with some distribution partners.

Spectrum, Disney, ESPN