EXCLUSIVE:Theres a group-wide rebrand afoot atFL Entertainment, the parent ofBig BrotherfirmBanijay.
The division will retain its pink Banijay branding and leaderships and staff remain unchanged.
The company launched with an enterprise value of 7.2B ($7.8B).
Banijay GroupBanijay Group
Q1 2024 results showed revenues up 10.6% at 1B and adjusted earnings of 164M.
Banijay later bought Endemol Shine Group before FL Entertainment was formed and listed on the Dutch stock exchange.
Whippet handled the rebrand.
