That was the advantage that the large organizations for which I worked.

They could have an executive with decades of experience to work with and develop the next generations of talent.

Unfortunately, many smaller networks, station groups, and local stations dont have that luxury.

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Rick LewchukCourtesy

That is where bringing in a coach with experience will add effectiveness to any marketing teams efforts.

He was SVP of Bell Media Agency and Brand Strategy, based in Toronto, beginning in 2007.

Earlier, Lewchuk was SVP of program planning and promotion at CTV beginning in 1998.

Christiane Amanpour