Weve seen buyers retreat into cautious commissioning spaces, said Salt.

The industry as a whole has become dare I say it a little fearful.

She said the BBC can be a beacon in the peak caution era.

Lindsay Salt

Lindsay SaltBBC

Real risk is a leap of faith.

And if the BBC wont do it in todays cautious landscape, who will?

I want us to create the new generation of iconic characters, she added, laying down a marker.

Hannah Fry

I May Destroy YouBBC