There are different metrics and approaches.
There has to be, for the very reason that people can turn off very quickly.
I dont want that, so I make the compromise.
Chris Evans and Ana de Armas in ‘Ghosted’Apple TV+
The data came from a panel of 3.1M SmartTV households who tuned in for at least one minute.
Its panel is nearly 100 times larger than Nielsens household footprint of 45,000 homes.
