Googleis strengthening advertising ties with major media companies amid a broader push into ad-supportedstreaming.
In a presentation kicking off theNewFrontsin New York, Google execs gave Hollywood a significant spotlight.
Discovery and Paramount Global.
The “Googleplex” in Mountain View, CASmith Collection/Gado/Getty Images
NBCUniversal also got into the mix at the Google NewFront.
Since Peacocks launch in 2020, he said, we have invested a lot in our first-party data.
While the event was branded for Google,YouTubegot plenty of attention.
