This program will initially roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom.
Amazon has also said Prime Video will begin showing ads during scripted programming this year.
The Paris Olympics will also be a big draw on NBCUs Peacock.
In an interview with Deadline, Fisher said the initiative coalesced around organic, shared objectives.
The goal now is to move from organic to rigor, he said.
Were not just planning to meet for dinner and talk.
We have very specific things were aiming to accomplish.
Benchmark testing is expected to be finalized early this year in time for 2024-2025 upfront planning.
