Katz said commissioning will return in greater volume later this year but stressed Channel 4 has to operate sustainably.
That is how we have worked through multiple ad recessions and we have always come back.
Avalon boss Jon Thoday yesterdaydescribed the decision to give Channel 4 in-house production powersas appalling.
Ian Katz, Channel 4Channel 4
The reality is we didnt ask for in-house, added Katz, addressing Thodays remarks.
Any broadcaster who obsesses about linear ratings now risks going the way of Kodak or Blockbuster, he added.
These are great brands that failed once the ground had shifted under their feet.
