Illuminative And Nielsen Unveil New Data On The Growth And Impact Of Native Content At The 2023 Sundance Film Festival

Nielsen, the audience measurement, data and analytics organization unveiled today the findings of their case studies on Native

January 21, 2023 · 1 min · 59 words · Jeff Taylor

The long-standing myth that Native content doesnt pay has been busted and Hollywood is now out of excuses.

HulusReservation Dogsreceived 1.4 million new viewers and had a 23% platform retention rate.

Additionally, Native-led content successfully attracted non-Native audiences.

ILLUMINATIVE

For more information on the Indigenous House, like contactIllumiNative@ssmandl.com.

For more on Nielsens Seen of Screen: Indigenous Representation, yo visithere.