The results have been mixed.
Most recently,Fast Xjust had a huge opening in China.Little Mermaidpresales look slow.
The Chinese economy was devastated by Covid and related quarantines, in several waves into last year.
Fast X, which topped China’s box office opening weekend.Universal
It can work with Imax Enhanced, which delivers content to large screen TVs.
Gelfond sees the business starting to have a meaningful financial impact for Imax in 2024.
Partly, Imax is charging more.
But people are also coming to Imax in healthy numbers… willing to pay a premium.
When they get out, they choose what is special for themselves and their families.
Contracts with theater owners for new installations have jumped.
