EXCLUSIVE:The Hallyu march continues this week, as a major Korean contentstreamingservice continues its global rollout.
In total, it will launch in 39 territories.
The service launched in 2017 and is already in the U.S., Canada, Mexico and Brazil.
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A 30% discount on new subscriptions is being offered for the first year.
Parrot Analytics also recently reported that K-content demand had doubled since 2018 and is currently at an all-time high.
Europe, in particular, has adopted the Hallyu (K-content) wave.
The movement is also growing in the U.S., as Deadlines reporting has highlighted.
