He admitted that the agency should never have verified its use because it violated our guidelines.
Chetwynd said it is unusual for media agencies to demand that photos be taken out of circulation.
To kill something on the basis of manipulation [is rare.

Kate Middleton and her children on Mother’s DayPrince and Princess of Wales/Instagram
We do it] once a year maybe, I hope less.
Chetwynd added: One thing thats really important is you cannot be distorting reality for the public.
Theres a question of trust.

And so its extremely important that a photo does represent broadly the reality that its seen in.