And they happen, but they dont happen that often.
Watch on Deadline
Mattels other top properties include Hot Wheels and Fisher-Price.
We are watching the space and will manage according.
‘Barbie’Warner Bros
How big isnt clear.
They noted that Barbie-themed merchandise with 165 brand partners at thousands of retail locations is selling out fast.
The movie skews older, and more male, than fans of the actual doll.
Mattel saw revenue fall 12% to $1.087 billion.
TheBarbieimpact film and toy wont really hit until the current third and fourth quarters of the year.
