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Perrette pointed to the companys history of delivering ad-supported content.

Were not new at this, he said.

We know what were doing.

Max promotional campaign

A rendering of a sign on LA’s Sunset Boulevard promoting Max, the rebranded Warner Bros Discovery streaming service.Courtesy of Warner Bros Discovery

Offerings under the reward heading give viewers an enhanced viewing experience with fewer interruptions.

A brand block lets a single advertiser exclusively own every ad moment within a piece of programming.

In exchange, viewers will watch ads before content plays.

WGA West building in Hollywood