First of all, absolutely this is alarming and terrible, Nadella said of the Swift deepfakes.
So therefore, I think it behooves us to move fast on this.
Nadella advocated for guardrails in his talk with Holt to avoid the consequences of unfettered A.I.

Lester Holt (l) and Satya NadellaNBC Nightly News
And theres a lot to be done and a lot being done there.
But it is about global, societal you know, Ill say, convergence on certain norms.
And we can do especially when you have law and law enforcement and tech platforms that can come together.

I think we can govern a lot more than we think we give ourselves credit for.