There is a continued appetite for a global content market in the first half of the year.

It turns out they will.

It wont be the classic MIPTV set-up with exhibitors and stands.

MIP London Is Launching In 2025

Cannes, LondonGetty Images

MIP London will, however, be free for accredited buyers, Deadline understands.

A practical issue for RX was where to house MIP London.

No-one was in any doubt, however, that change was needed.

The cast of ‘S Line’ and director Jooyoung Ahn (third left)