NBCUniversalhas wrapped its upfront sales process, reporting modest growth across its portfolio driven bysports,Peacockand digital platforms.
Ad dollars are continuing to migrate from linear TV to streaming and digital.
Hispanic sports ad spending, with Telemundo as the centerpiece, jumped 20%.
NBCUniversal’s 2023 upfront event in New YorkScott Gries/NBCUniversal via Getty Images
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