In its first move, the new venture, calledHollywood.com Live, has acquired the theater-focused media companyTheatrely.
Said Nederlander, We have the opportunity to substantially expand the audience for legitimate theatrical productions.
This is a win-win.
Broadway and London’s West EndGetty
The platform has focused on engaging younger theater fans and audiences through social media.
We are enthusiastic about this opportunity to expand our reach to wider audiences.
Financial details of the acquisition were not disclosed.
