Thirty- and 60-second versions of the spot will be released in the coming days.

GM has had a presence during the Super Bowl in recent years to promote its lineup of EVs.

Entertainment has a huge impact on culture.

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Since long before James Bond drove his first Aston-Martin onscreen, Hollywood has had close ties with car companies.

The Transformers franchise, to choose one recent example, heavily relied on a pact with GM.

This partnership reflects our ongoing commitment to support the rapid changes taking place in the world around us.

‘North of North’