Hastings will become executive chairman.

They insist it will not cannibalize the existing subscription business.

Netflix did not specify which markets would see the new password restrictions in the months ahead.

Netflix

Netflix headquartersJustin Sullivan/Getty Images

As far as competition, Netflix didnt name-check any rival streamers as it has in some recent quarters.

Its not easy to build a large and profitable streaming business, the shareholder letter said.

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