TheNetflixTom Bradyroast caused quite the splash and the streamers Co-CEOGreg Peterswas delighted.

The Brady roast caused a stir.

Brady has since said that he regrets taking part because of the impact on his children.

Netflix Greg Peters

Greg PetersAdam Rose/Netflix

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He also flagged the diversity brought on by ads.

But Peters said the most effective promotional tool that Netflix has is Netflix itself.

This [platform] is the go to place for so many people looking for entertainment, he added.

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It is [our execs] jobs to understand audiences and diverse tastes, he added.

No algorithm could have told you that.

Disney EMEA boss Jan Koeppen is also speaking at the London conference, along with Sky and broadcasting bosses.