The new proceeds, he said, will go toward making the service better for everyone.
The business impacts of paid sharing will roll out over several quarters, Peters said.
They are choosing plans and engaging at rates, have retention characteristics, that generally look like higher-tenure members.

Netflix execs on password sharingCourtesy
Some borrowers are using the service every day, he replied.
Those folks are very likely to transfer to their own [paid] account very soon.
