Overall, sports viewing accounted for 25.3% of all broadcast content viewing.
Drama viewing was also up almost 30% in January, making up 24.3% of the broadcast category.
But cable sports viewing soared 22%.
Jack Ryan, NFC ChampionshipPrime Video, Getty Images
Cable news saw a 4% dip, but it still remains the most-watched cable genre.
Compared to last January, time spent watching cable content declined 14.6%.
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However, broadcast content viewing was down 6% overall compared to last year.
Time spent watching streaming made up 38.1% of all TV usage in January.
See more in the graphic below.
