A new Amazon Primeadcampaign debuting at tonights Academy Awards kicks off with a spot directed byOlivia Wilde.
The campaign Its On Prime aims to highlight how the worlds biggest loyalty service makes everyday life easier.
By Wieden+Kennedy in London, this is the actress/directors first known follow-up toDont Worry Darling.
Amazon
It follows a young woman encountering unwanted facial hair for the first time.
Prime has also just gone live with a new destination for news, announcements and opportunities for members.
