Its a direct challenge toGoogle, which also has tried to apply generative AI to its web search.
OpenAI says it plans to integrate SearchGPT into ChatGPT in the future.
ChatGPT can already perform web searches using Bing, but SearchGPT will aim for AI-assisted web searching.
OpenAI claims SearchGPT will make web searches faster and easier.
But the effectiveness of AI-powered search is unknown, as the tech is still in its early stages.
OpenAI emphasizes that it wants to work with content creators in particular.
We are committed to a thriving ecosystem of publishers and creators, says OpenAI in its news release.
We hope to help users discover publisher sites and experiences, while bringing more choice to search.
OpenAIs SearchGPT is currently being tested with a small group of users and publishers.
