Ruben Igielko-Herrlich Dies: Longtime Film Marketer & PropagandaGEM Co-Founder Was 62
Ruben Igielko-Herrlich, a veteran film marketer who co-founded the global entertainmentmarketinggroupPropagandaGEM, has died of brain cancer. His family said he died March 7 after a four-year battle with glioblastoma. Igielko co-founded PropagandaGEM in 1991 with his longtime friend and business partner, Anders Granath. Ruben Igielko-HerrlichFamily photo Unsatisfied with corporate life, he moved back to Geneva at 30. There he met Granath, with whom he would found PropagandaGEM.