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The move followed a similar one by Warner Bros.
The cuts and write-down both were in part motivated by the pending merger of Paramount and Skydance Media.
One of Paramount’s upfront dinners for advertisers in the spring of 2024Courtesy
McCarthy did not provide any commentary on ad category trends or note any particular programs drawing interest from advertisers.
Paramount brass have insisted the new approach eliminates waste and enhances connections with ad buyers.
