A Paramount rep declined comment when contacted by Deadline.
Bids had reportedly ranged between $2 billion and $3 billion.
BET was acquired by Paramount corporate ancestor Viacom in 2000 for $2.3 billion in stock.
Paramount Global headquarters in New YorkMichael M. Santiago/Getty Images
Suitors had to clear a high bar, the source affirmed to Deadline.
firms were in the mix in the BET talks.
