Paramount+is officially onNielsens radar.
Tubi is the most-watched FAST (free ad-supported streaming television) service.
Thats up more than 10 percentage points since Nielsen began compiling this data in June 2021.
Star Trek: Strange New Worlds; NBA FinalsParamount+; Getty Images
That increase was primarily among viewers age 2 to 17.
But cable and broadcast appear to be on a steady decline.
Broadcast usage fell 6.6% and marks the lowest share of TV usage ever reported in The Gauge.
TheNBA Finalshelped draw a 31.7% increase in sports viewing on broadcast.
See more details below.
